Turn technical marketsinto qualified projectpipeline.
Frovo Labs helps renewable thermal, energy storage, and technical B2B companies find the right buyers, validate demand, launch targeted outreach, and build AI-powered systems that turn market interest into revenue.
Founder background — Chris Fraughton, technical sales leader in energy and industrial markets
Great energy technologies do not sell themselves.
The companies building the next generation of heat pumps, thermal storage, ice storage, energy storage, and industrial decarbonization solutions are solving real problems. But commercialization is still hard. Your buyers are technical. Your sales cycles are long. Your projects require trust, education, economics, timing, and internal consensus. The best prospects are often not searching for your product yet — even if they have the exact problem you solve.
Frovo Labs helps close the gap between technical innovation and commercial traction.
Your buyers need education before they are ready for a discovery call. Generic outreach does not build that.
Your best prospects may not be searching for your product category yet — even if they have the exact problem you solve.
Sales teams spend cycles on poorly qualified accounts while real project opportunities go untouched.
CRM data, outreach, content, and follow-up often live in disconnected tools with no shared logic.
Complex projects require technical credibility, economic framing, and persistent account development.
Commercialization depends on individual effort rather than a system that generates pipeline consistently.
Built for companies selling complex energy solutions.
Heat pumps · Steam heat pumps · Industrial process heat · District energy · Thermal electrification
We help you identify facilities with the right energy load, regulatory tailwinds, and replacement timing.
Ice storage · Thermal energy storage · Batteries · Demand response · Grid-interactive buildings
We map accounts with peak demand charges, utility constraints, and grid-interactive project triggers.
Facilities · Campuses · Food processing · Healthcare · Manufacturing · Cold storage · Commercial buildings
We build outbound systems targeting the right facilities, buyers, and economic decision points.
Founders · Heads of sales · Commercial leaders · Lean revenue teams
We provide the growth infrastructure you need without the cost of building a full internal RevOps function.
From market signal to qualified project.
We start with a growth discovery call to understand your product, buyer, market, sales process, constraints, and commercial goals.
We identify the most promising customer segments, target accounts, buyer personas, project triggers, incentives, regulations, and economic drivers.
We create the growth system: messaging, lead lists, outreach sequences, CRM structure, AI workflows, reporting, and follow-up logic.
We run targeted campaigns, generate conversations, qualify opportunities, and refine the approach based on real market feedback.
We improve the system over time using call analysis, reply data, pipeline metrics, content gaps, and sales-process insights.
The goal is not more activity. The goal is a repeatable system for finding and developing real project opportunities.
Seen enough? Start with a free Growth Discovery Call.
30 minutes. No pitch deck. Walk away with clarity on where growth is getting stuck.
More than lead generation. Growth infrastructure.
ICP development, segment research, competitor mapping, account targeting, buyer-trigger identification, regulatory and incentive research.
Value proposition, sales narrative, economic framing, outreach angles, discovery questions, objection handling, and proposal structure.
Cold email, LinkedIn messaging, account-based prospecting, personalized campaigns, buyer-specific messaging, and follow-up sequences.
CRM setup, pipeline stages, lead scoring, qualification logic, sales call review, meeting prep, and opportunity tracking.
AI agents, n8n/Make/Zapier automations, email triage, meeting summaries, reporting dashboards, and repetitive task reduction.
Landing pages, one-pagers, sales decks, technical explainers, case-study structure, FAQ content, and educational material for technical buyers.
Built by someone who has sold into this market.
Frovo Labs is founded by Chris Fraughton — a mechanical engineer with over a decade in technical sales across industrial equipment, heat pumps, carbon capture, and energy technology. Chris has worked across commercial, engineering, and project development roles, from field work through executive-level deal management.
That experience includes sitting across the table from facility managers, engineering directors, CFOs, sustainability leads, and utility partners — all influencing the same project. Frovo Labs is built on that operational knowledge, not a theory of how energy sales works.
Most AI agencies understand tools. Fewer understand how a facility manager, engineering director, CFO, sustainability lead, utility partner, and executive sponsor all influence the same energy project. Frovo Labs was built from that gap.
Mechanical engineering degree with hands-on experience in compressor design, field engineering, and large capital equipment projects.
Commercial experience selling industrial heat pumps, steam heat pumps, and carbon capture into facilities, manufacturers, and energy project developers.
Experience building go-to-market strategy, ICP development, and outbound systems for early-stage and first-of-a-kind energy technologies.
60+ decarbonization project opportunities developed across district energy, food & beverage, and manufacturing segments.
Direct experience managing long-cycle deals involving technical evaluation, economic modeling, executive approval, and multi-stakeholder consensus.
Sales strategy, CRM setup, pricing, proposal management, team development, and long-cycle project development across 10+ years.
Start with discovery. Build where the value is highest.
Every engagement begins with a Growth Discovery Call. We learn where your business is today, where revenue is getting stuck, and where AI-enabled systems can create the fastest commercial lift.
Understand the gaps and build the plan.
Create the first version of your AI-powered growth engine.
Optimize, expand, and improve the system over time.
Where Frovo Labs creates leverage.
Each engagement starts from a real commercial trigger — not a generic market category.
Boiler replacement timing, electrification incentives, or sustainability mandates at industrial facilities
Account map of low-pressure steam users + outreach sequence built around IRA §179D and fuel-switching economics
Peak demand charges, cooling capacity constraints, or utility demand-response program availability
Facility targeting by rate structure + campaign framing around operating cost reduction and grid revenue
Early-adopter project developers and facility owners evaluating grid-interactive or load-shifting solutions
Segment prioritization, early-market messaging, and targeted outreach to developers and sustainability leads
Load growth, resilience requirements, demand response eligibility, or utility interconnection constraints
Account-based campaigns targeting capital planners, energy managers, and utility program managers
Manual proposal work, slow follow-up, inconsistent CRM, and high cost of sales relative to project size
Automated intake, CRM workflow cleanup, proposal templates, and AI-assisted client communication
Common questions.
Not exactly. Lead generation is one part of the work. Frovo Labs builds growth systems that can include market research, offer design, outbound campaigns, CRM workflows, AI automation, sales enablement, and pipeline optimization.
Companies selling technical B2B solutions, especially renewable thermal, heat pump, storage, industrial decarbonization, HVAC/R, grid, and energy technologies.
Energy and technical B2B companies are the core focus, but Frovo Labs can help any business with a complex sale, high-value customer, and need for better growth systems.
We discuss your business model, ideal customers, current sales motion, pipeline challenges, target markets, existing tools, and where AI or automation could create the fastest revenue impact.
No. Frovo Labs does not guarantee revenue outcomes. The work is designed to improve the quality, consistency, and scalability of your growth process.
Frovo Labs combines AI implementation with real technical sales experience in complex energy and industrial markets. The work is built around qualified opportunities, not vanity metrics.
Yes. The goal is to improve the systems you already use where possible, not force unnecessary software changes.
Ready to build a growth system around your technology?
If you are building a renewable thermal, energy storage, or technical B2B company, Frovo Labs can help you find better-fit accounts, create sharper messaging, and turn market signals into qualified project pipeline.
No pitch deck required. Bring your product, your current sales challenge, and the market you want to win.